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Want more support for your business Pages? Be strategic!

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Strategies for Facebook Post for a Business Page Are you setting up a new Business Page in Facebook? Well yes, it’s a smart move. It is an easy process, right? Just few photos and posts to get leads and customers to move in. No. It’s not an easy process.   Its very important to have a comprehensive strategic approach to get yourself in tune with your customers and get your news spread. To learn more about Facebook Marketing get your Digital Marketing Certification done. Following are the few strategies that you can keep in mind to lever the customers into your website. 1.     Bring the existing traffic to your page Remember that it is advisable for every business to have a website. It is going to be the main catalyst for every sales transaction as customers are always interested in learning about your products and services. Include the social media webpage widgets into your personal website. 2.     Use Facebook Ads Facebook Ads helps us in the creation of campaigns a
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10 things you need to know about the content for SEO

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By Panchami G Do you think that quality content and SEO go hand in hand? Well Yes, it should go hand in hand! 1.     Know your audience Know the reason behind the content. It will help the company to connect to its right kind of audience. Yet, some companies do make this mistake by providing wrong contents. Make sure that all the contents are relevant product, service or at least industry related. Provide interesting as well as informative content. 2.     Keep your content under your own domain name If the original content is under your domain name, you shall receive the credit of the traffic that you deserve. Utilize the opportunity to embed your original content in the form of videos, whitepapers or info-graphics. For more information regarding SEO and expert advice, click here . 3.     Provide attractive headlines Let the policy be short texts and better impression. An effective headline can easily attract your audience faster. Even meta-descriptions play an import
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Impact of COVID on SME in India

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By Panchami G Does SMEs have the capacity to survive Covid pandemic? What is the main solution for an SME to strive in this scenario? Covid-19 and the succeeding lock-down created a jolt to millions of small-scale businesses in the country. Without adequate financial and labour assistance, the circumstances of small-scale businesses are turning out grey. They are one of the most vulnerable sectors of the society due to their small size, limited scale of operation and limited financial resources. Normal times itself demand struggles to survive whereas are they prepared to survive this economic crisis which is totally unexpected? “Of our 86,000 members in the India SME forum, 24,000 members are micro units. Almost 80% of them are going to be in deep trouble and will look at closing down if no funding comes in from the center or states”, states Vinod Kumar from India’s SME forum. Unless the SME sector is strengthened Indian economy is going to suffer. It’s time to look out f
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