Melo Blog

By Panchami G Do you think that quality content and SEO go hand in hand? Well Yes, it should go hand in hand! 1.     Know your audience Know the reason behind the content. It will help the company to connect to its right kind of audience. Yet, some companies do make this mistake by providing wrong contents. Make sure that all the contents are relevant product, service or at least industry related. Provide interesting as well as informative content. 2.     Keep your content under your own domain name If the original content is under your domain name, you shall receive the credit of the traffic that you deserve. Utilize the opportunity to embed your original content in the form of videos, whitepapers or info-graphics. For more information regarding SEO and expert advice, click here . 3.     Provide attractive headlines Let the policy be short texts and better impression. An effective headline can easily attract your audience faster. Even meta-descriptions play an import

By Panchami G Does SMEs have the capacity to survive Covid pandemic? What is the main solution for an SME to strive in this scenario? Covid-19 and the succeeding lock-down created a jolt to millions of small-scale businesses in the country. Without adequate financial and labour assistance, the circumstances of small-scale businesses are turning out grey. They are one of the most vulnerable sectors of the society due to their small size, limited scale of operation and limited financial resources. Normal times itself demand struggles to survive whereas are they prepared to survive this economic crisis which is totally unexpected? “Of our 86,000 members in the India SME forum, 24,000 members are micro units. Almost 80% of them are going to be in deep trouble and will look at closing down if no funding comes in from the center or states”, states Vinod Kumar from India’s SME forum. Unless the SME sector is strengthened Indian economy is going to suffer. It’s time to look out f

           To be updated with digital marketing trends, you need to upgrade your skill sets and certifications. There are many online courses that are available to digital marketing enthusiasts. Most of the certifications and courses that are available today for digital marketers helps them to improve their personal brand in this constantly upgrading digital space. But are all courses accredited? Certificate courses determine your edge on recruiters’ cabin if you want to be a top candidate in the digital marketing job position. Therefore, choosing the right course is very important. Improve your Personal Brand with right Certification courses. Choose the courses that are accredited. Sharpen your skills with the right certification programs. Following are some of the best certification programs that you should acquire and explore so as to improve your credibility and reputation in Digital Marketing. 1.      Google AdWords Certification This is a powerful digital market