5 Benefits of using UTM parameters

-

All successful Digital Marketing Campaigns are empowered with data. For this to be possible, right utilization of data is important. UTM codes plays as an important tool for data segmentation. UTM codes builds unique URLs for various Marketing campaigns, facilitating segmentation through platforms like Google Analytics.

A UTM or Urchin Tracking module is an extension added onto your URL. This will give detailed information about the exact origin of a link as well as its performance. This data will help us to know the user behavior. This simple modification will also help you to track specific details about your marketing campaigns in Google Analytics or any other similar program.


There are 5 different UTM parameters which gives various benefits to us. They are as follows

1.    UTM Source:

This captures the source from which the traffic is generated. This is usually where you share your website address.

Think about the website that is driving visitors. Source fields would be the advertiser, site or publication name:

•  MarketWatch

•  LinkedIn

•  Facebook

•  Email-signatures

For email campaigns be clear about the list source:

•  Newsletter-list-paid 

•  Newsletter-list-prospects

•  Newsletter-list-house

•  Email-promo

 

2.  UTM Medium:

The UTM medium identifies the medium that the link has used. For example, cost per click(cpc), a newsletter or any other methods of sharing your data to the public users.

Think about high-level marketing channels. Typical Medium options are as follows

• Email (don't mix e-mail, Email and email as they will show up separately)

• Cost per click

• Display (use in place of banner)

• Social

• Print (if you are using a QR code enter QR in the Content field)

• Direct-mail

• Infographic

• Press release

 

3.  UTM Campaign:


UTM campaign will help us in identifying the campaign in which the link is a part of. This is recommended for the paid searches to figure out the keywords. If you use AdWords interlinked with Analytics, then utilize the auto tagging feature.

 

4.  UTM Term:


This parameter will tell you the keywords that are generated through the clicks. This derives the specific action that has happened during the campaigns.

 

5.  UTM Content:

The UTM campaign content helps you to track the different advertisements that you run on same page (E.g.: Facebook or Instagram page). You can identify the best advertisement amongst them. This section is not a mandatory section while building a URL for your website.

Conclusion:

There are few useful UTM parameters that will show you specific data about the campaigns done with Google Analytics. They are mentioned as follows:

1.    Links on your website

2.   Links from your social profiles.

3.   Links from social status updates.

4.   Listings

5.   Banner advertisements

6.   Newsletter

7.   Online Documents

8.   RSS Feeds

9.   Social Advertisements

Therefore, a digital marketer can avail a lot of other benefits as well through UTM Building. To Learn in detail, click here.

Comments

Post a Comment

Popular posts from this blog

10 things you need to know about the content for SEO

-
By Panchami G Do you think that quality content and SEO go hand in hand? Well Yes, it should go hand in hand! 1.     Know your audience Know the reason behind the content. It will help the company to connect to its right kind of audience. Yet, some companies do make this mistake by providing wrong contents. Make sure that all the contents are relevant product, service or at least industry related. Provide interesting as well as informative content. 2.     Keep your content under your own domain name If the original content is under your domain name, you shall receive the credit of the traffic that you deserve. Utilize the opportunity to embed your original content in the form of videos, whitepapers or info-graphics. For more information regarding SEO and expert advice, click here . 3.     Provide attractive headlines Let the policy be short texts and better impression. An effective headline can easily attract your audience f...
Read more

Want more support for your business Pages? Be strategic!

-
Strategies for Facebook Post for a Business Page Are you setting up a new Business Page in Facebook? Well yes, it’s a smart move. It is an easy process, right? Just few photos and posts to get leads and customers to move in. No. It’s not an easy process.   Its very important to have a comprehensive strategic approach to get yourself in tune with your customers and get your news spread. To learn more about Facebook Marketing get your Digital Marketing Certification done. Following are the few strategies that you can keep in mind to lever the customers into your website. 1.     Bring the existing traffic to your page Remember that it is advisable for every business to have a website. It is going to be the main catalyst for every sales transaction as customers are always interested in learning about your products and services. Include the social media webpage widgets into your personal website. 2.     Use Facebook Ads Facebook Ads helps...
Read more

Impact of COVID on SME in India

-
By Panchami G Does SMEs have the capacity to survive Covid pandemic? What is the main solution for an SME to strive in this scenario? Covid-19 and the succeeding lock-down created a jolt to millions of small-scale businesses in the country. Without adequate financial and labour assistance, the circumstances of small-scale businesses are turning out grey. They are one of the most vulnerable sectors of the society due to their small size, limited scale of operation and limited financial resources. Normal times itself demand struggles to survive whereas are they prepared to survive this economic crisis which is totally unexpected? “Of our 86,000 members in the India SME forum, 24,000 members are micro units. Almost 80% of them are going to be in deep trouble and will look at closing down if no funding comes in from the center or states”, states Vinod Kumar from India’s SME forum. Unless the SME sector is strengthened Indian economy is going to suffer. It’s time to look out f...
Read more